- B2B marketers are spending 33% of their budget on content marketing, up from 26%, and over half plan to increase it again.
- 87% use social media to distribute content, up from 74%
- Top social media outlet was LinkedIn - displacing Twitter from last year
- Top 5 tactics for content distribution: Social Media, Articles on website, eNewsletters, Blogs and Case Studies
- Top 3 challenges: Producing enough content, producing engaging content, producing a variety of content.
The entire presentation is on SlideShare. Definitely worth a look.