tag:blogger.com,1999:blog-678514460723802311.comments2009-11-24T12:22:39.962-06:00Writing That Means BusinessMichael Kelbererhttp://www.blogger.com/profile/14269125874643781090noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-678514460723802311.post-56646225978894691082009-07-14T15:10:05.908-05:002009-07-14T15:10:05.908-05:00How refreshing to visit a blog and experience such...How refreshing to visit a blog and experience such thoughtful well written material. Register me impressed! I'll look you up on LinkedIn and Twitter too.Rebekah Donaldsonhttp://blog.b2bcommunications.comnoreply@blogger.comtag:blogger.com,1999:blog-678514460723802311.post-40002709255045950092009-01-29T15:58:00.000-06:002009-01-29T15:58:00.000-06:00As a fellow freelancer, I find that companies are ...As a fellow freelancer, I find that companies are often reluctant to pursue case studies because they take so much time and effort to write. This post does a nice job reminding all of us about the power of the case study -- and how they can be expertly repurposed to meet a wide variety of marketing needs. Way to go!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-678514460723802311.post-73221257828224682652009-01-23T10:35:00.000-06:002009-01-23T10:35:00.000-06:00Exactly right about Obama's speech. Some in the me...Exactly right about Obama's speech. Some in the media panned it because it lacked the passionate - near preacher level emotion, but I thought it really hit the mark. I watched the speech with a very conservative client who declared it the best political speech he ever heard. It clearly connected more broadly because of the right tone.<BR/><BR/>Pat StrotherAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-678514460723802311.post-2310594650242078832008-10-22T08:17:00.000-05:002008-10-22T08:17:00.000-05:00Right on, Michael - let the reader or viewer know ...Right on, Michael - let the reader or viewer know right away "What's in it for me?"<BR/><BR/>Fire your big guns first.Cynthiahttps://www.blogger.com/profile/10554842712459943617noreply@blogger.com