Overview of B2B marketing in the USA

Content Marketing Institute and MarketingProfs are reporting findings from their survey of B2B marketing in 2012. Here are some highlights:

1. B2B marketers are spending 33% of their budget on content marketing, up from 26%, and over half plan to increase it again.
2. 87% use social media to distribute content, up from 74%
3. Top social media outlet was LinkedIn - displacing Twitter from last year
4. Top 5 tactics for content distribution: Social Media, Articles on website, eNewsletters, Blogs and Case Studies
5. Top 3 challenges: Producing enough content, producing engaging content, producing a variety of content.

The entire presentation is on SlideShare. Definitely worth a look.