tag:blogger.com,1999:blog-678514460723802311.post4831150915444122787..comments2009-11-24T12:22:39.962-06:00Comments on Writing That Means Business: A one-two punch for small business prospect communicationsMichael Kelbererhttp://www.blogger.com/profile/14269125874643781090noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-678514460723802311.post-2310594650242078832008-10-22T08:17:00.000-05:002008-10-22T08:17:00.000-05:00Right on, Michael - let the reader or viewer know ...Right on, Michael - let the reader or viewer know right away "What's in it for me?"<BR/><BR/>Fire your big guns first.Cynthiahttps://www.blogger.com/profile/10554842712459943617noreply@blogger.com